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The Polish Chamber of Tourism

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About us

The Polish Chamber of Tourism (Polska Izba Turystyki, PIT) has been operating for almost 35 years, having been established in 1990.

As a prominent organization within the tourism industry, it represents the interests of tourism businesses across Poland, promoting their development and safeguarding their rights within the national and international tourism sectors.

PIT is also a member of the European Communities Tourism Association (ECTAA), an organization that serves as a vital platform for national tourism organizations across Europe. ECTAA advocates for the interests of travel agents and tour operators, focusing on key issues such as consumer protection, sustainable tourism, and the promotion of competitive practices within the industry. By collaborating with various stakeholders, ECTAA aims to enhance the quality of tourism services throughout Europe.

As a longstanding member of ECTAA, the Polish Chamber of Tourism benefits from access to valuable resources, networks, and opportunities to influence tourism policies at a European level. This affiliation strengthens PIT’s capacity to represent Polish tourism interests on a broader scale and supports its mission of promoting Poland as a competitive and attractive destination in the global market.

Mission and Objectives

PIT’s mission is to support and promote the growth of the Polish tourism industry, while protecting the rights and interests of its members. The Chamber strives to create a favorable business environment, advocate for ethical conduct, and encourage sustainable tourism practices. It also plays a crucial role in policy discussions with government bodies and regulatory authorities, ensuring that tourism legislation meets the needs of the sector.

Structure

The Chamber operates through a well-established organizational structure that includes both regional and sectoral branches. These branches ensure the provision of localized support and specialized expertise to members across various regions and segments of the tourism industry.

we operate locally

Regional Branches:

The Polish Chamber of Tourism (PIT) has a strong presence across Poland through its 9 regional branches, each providing localized support, guidance, and advocacy for tourism businesses in their respective areas. The key regional branches include:

  • Mazovian Branch
    Based in the Mazovian region, this branch focuses on supporting tourism businesses in and around the capital city of Warsaw, providing resources and advocacy for the region’s diverse tourism offerings.

  • Lesser Poland Branch
    Serving the Lesser Poland region, which includes Kraków, this branch is instrumental in promoting one of Poland’s most historically and culturally rich areas. It supports local tourism businesses in marketing and developing the region as a key destination.

  • Łódź Branch
    Located in the central Łódź region, this branch helps local businesses thrive by offering guidance and support in tourism promotion and development within the region’s emerging tourism market.

  • Greater Poland Branch
    Based in Greater Poland, this branch supports tourism enterprises in the region, which includes the city of Poznań, fostering collaboration and promoting the area’s historical and cultural significance.

  • Kuyavian-Pomeranian Branch
    Serving the Kuyavian-Pomeranian region, this branch focuses on promoting the region’s diverse landscapes and historical sites, aiding local tourism businesses in their efforts to attract visitors.
  • Podlasie Branch
    Located in the northeastern region of Podlasie, this branch assists tourism businesses in promoting the natural beauty and cultural heritage of the region, including its renowned national parks and unique cultural diversity.

  • Pomeranian Branch
    Based in the coastal Pomeranian region, including Gdańsk, this branch plays a key role in supporting tourism related to Poland’s Baltic Sea attractions, maritime history, and cultural tourism.

  • Silesian Branch
    Located in the industrial and historical Silesian region, this branch aids tourism businesses in developing and promoting the area’s rich mining heritage, as well as its modern urban and rural tourism offerings.

  • Warmian-Masurian Branch
    Focused on the Warmian-Masurian region, known as the “Land of a Thousand Lakes,” this branch supports tourism businesses in promoting the region’s natural beauty and recreational tourism.
These regional branches are essential to PIT’s efforts in ensuring that local tourism businesses across Poland receive the support, guidance, and resources they need to thrive and grow within their unique regional contexts.
Sectoral Branches

In addition to its regional representation, PIT operates several industry-specific branches that focus on different sectors of the tourism industry. These branches provide specialized knowledge, resources, and support to ensure that all areas of tourism are effectively represented. Key sectoral branches include:

Inbound Tourism Branch

This branch focuses on promoting Poland as an attractive destination for international tourists. It works to support tour operators, travel agencies, and other businesses that facilitate inbound tourism, helping them to create and market packages that showcase Poland’s cultural, historical, and natural attractions. The branch also collaborates with international partners to increase Poland’s visibility in global tourism markets.

Outbound Tourism Branch

This branch is dedicated to supporting businesses involved in organizing trips and vacations for Polish tourists traveling abroad. It helps tour operators, travel agencies, and other outbound tourism entities to navigate international regulations, market trends, and consumer preferences, ensuring that Polish travelers have access to high-quality services and destinations around the world.

Children and Youth Tourism Branch

Focused on the development and promotion of tourism for younger travelers, this branch supports organizations that specialize in arranging tours, camps, and educational trips for children and youth. It works to ensure the safety, quality, and educational value of these programs, while also promoting the benefits of travel as a formative experience for young people.

Modern Technologies and E-commerce Branch

This branch addresses the rapidly evolving role of technology in tourism. It supports businesses in adopting modern technological solutions, including online booking systems, digital marketing, and e-commerce platforms, to enhance their competitiveness in the digital age. The branch helps members stay informed about the latest innovations and trends in travel technology, ensuring that they can effectively leverage these tools to grow their businesses.

These sectoral branches enable the Polish Chamber of Tourism to provide targeted support and advocacy for each segment of the tourism industry, ensuring that all members have access to the resources and expertise they need to succeed.
Key Activities and Projects

PIT is actively involved in a wide range of projects aimed at promoting and strengthening the Polish tourism sector. Key activities include:

Legislative Advocacy:
The Chamber plays a central role in shaping tourism policies and regulations, working closely with national authorities to ensure that legislation benefits the industry and its stakeholders.

International Collaboration:
PIT fosters international cooperation through partnerships with global tourism organizations, facilitating knowledge exchange and cross-border collaboration.

Tourism Promotion:
The Chamber organizes and participates in major tourism fairs, conferences, and events both in Poland and internationally, promoting Poland as an attractive travel destination.

Professional Development:
PIT offers a variety of training programs, certifications, and educational workshops to elevate the standards of service within the industry, helping members stay competitive and innovative.

Consumer Protection:
Through its advocacy and regulatory work, PIT ensures that consumer rights are upheld, enhancing trust and reliability in the tourism market.

Major Projects:
The Polish Chamber of Tourism manages several high-profile initiatives, including the organization of the International Tourism Trade Fair (ITTF) and participation in government-sponsored programs such as the “Safe Holidays” project. These projects promote the safety, quality, and international visibility of Polish tourism.

Membership:
PIT’s membership base includes a broad range of tourism-related businesses, such as travel agencies, tour operators, hotels, airlines, and restaurants. Being a member of the Chamber provides businesses with access to legal support, industry insights, training opportunities, and national and international representation.

In conclusion, with over three decades of experience, the Polish Chamber of Tourism remains a key player in advancing the tourism industry in Poland. Through its extensive network of regional and sectoral branches, as well as its membership in international bodies such as EECTA, it provides crucial support to its members, advocates for favorable policies, and promotes Poland as a premier destination for travelers.

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